I had an “aha moment” during writing my thesis. In a moment of clarity, it occurred to me that the hospital uses visual indicators throughout the hospital. Whether in the form of a biohazard sign or a wheel chair parking sign, these were all icons that relayed immediate information to the viewer. This idea of using a visual language could be translated into the everyday life of an allergy sufferer was an essential part of the system.
I reached out to the dining services at Tufts University. I collaborated with the Nutrition/Marketing Specialist at Tufts University regarding my thesis. We worked together and created marketing collateral to be used during an allergy awareness day at Tufts University. One poster contained a QR reader which, when scanned, takes the user to the university’s meal planning website.
During the event numerous students reached out to the Nutritional specialist. Allergy awareness day was such a success the plan is to have a day be an annual event. Alot of the students stated that it was the imagery that caught their attention. Icons/images are important because rely information quickly.